The birth of an Italian fashion legend:
Roberto Capucci launched his fashion
house in 1950 on Via Sistina. Capucci’s first
fashion show took place in 1952 at the Sala Bianca
in the Pitti Palace in Florence, a city with which
he would maintain a strong link. He presented
his designs on the catwalk in Rome later that year.
It was during these years that the master designer created his world-famous 'box line.'