1950
The birth of an Italian fashion legend:
Roberto Capucci.
Roberto Capucci launched his fashion
house in 1950 on Via Sistina. Capucci’s first
fashion show took place in 1952 at the Sala Bianca
in the Pitti Palace in Florence, a city with which
he would maintain a strong link. He presented
his designs on the catwalk in Rome later that year.
It was during these years that the master designer created his world-famous ‘box line.’